Showcasing HyLife Pork at Taste of Trade Event

November 6, 2018
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HyLife had fun in the snow at the Taste of Trade on Friday, November 2nd, at the Old Market Square in downtown Winnipeg. The Honourable Jim Carr, Minister of International Trade Diversification, was in Winnipeg to meet with food growers and producers in Manitoba to promote the benefits of trade.

Minister Carr’s trip consisted mostly of morning and afternoon meetings with a quick break in between for lunch and to interact with the community at Market Square in the Exchange District. HyLife was of one of four vendors serving food.

Those who walked up were treated to a fine dining experience, getting the chance to enjoy HyLife Pork prepared and served by The Fairmont’s Executive Chef Tim Palmer. Chef Palmer is very familiar with HyLife Pork, preparing it on a regular basis at the Fairmont’s fine dining restaurant “The Velvet Glove.”

On the menu: HyLife Pork Vietnamese Summer Rolls with Ginger & Roof Top Honey Chili Dip, Apple Wood Smoked Ribs with Crown Royal BBQ Sauce and a regular item from The Velvet Glove’s menu, Sous Vide A4 Pork Belly Boa Buns with Pickled Roots and XO Sauce.

The Manitoba Beef Producers were serving beef on a bun with coleslaw, Cereals Canada served cookies, and had specially baked cupcakes.

After a quick rendezvous at Market Square, Minister Carr hosted a roundtable discussion to talk about the benefits to food producers and exporters provided by the new trade agreement between Canada, the United States and Mexico (USMCA), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Canada-European Union Comprehensive Economic and Trade Agreement (CETA).

Both HyLife President Claude Vielfaure and HyLife’s Director of Immigration Baerbel Langner attended the discussions on behalf of the company.

Some quick facts about Manitoba’s Trade:

  • Manitoba’s global merchandise exports were valued at $14 billion in 2017.
  • Manitoba’s merchandise exports to the European Union averaged an annual value of $627 million from 2015 to 2017.
  • Manitoba’s merchandise exports to CPTPP countries averaged an annual value of nearly $1.5 billion from 2015 to 2017.
  • Manitoba’s exports to the United States averaged an annual value of $9.2 billion from 2015 to 2017.

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